Why most t-shirts don't fit
67%
of men settle for 'close enough'
Limited sizes force compromise
67%
of men settle for 'close enough'
Traditional S, M, L sizing assumes everyone fits into 3-5 categories. But real bodies exist across a spectrum of measurements.
12%
height variations ignored
One length doesn't work for every height
12%
One length doesn't work for every height
A 6'2" athletic build and a 5'8" athletic build need the same size shirt—but completely different proportions.
1 cut
expected to fit everyone
Different body shapes need different cuts
1 cut
expected to fit everyone
Broader shoulders, longer torsos, athletic builds—every body is unique. Generic patterns can't account for this.
Most brands optimise for averages.
We design for people.
Fit,
engineered
We design our garments using a deeper size system-built on height, build, and real body data.
The result is better fit, less guesswork.
Find your fit in under a minute
Set your length
Set comfort level
